Currently, Generation Z popularly referred to as Gen Z makes up about 30% of the world population. Out of this number, 98% are smartphone users. In a demographic where smartphone usage is predominant, it is more likely for them to engage with your brand digitally. As such, creating digital marketing strategies targeted at them is not out of place.
Digital marketing services in Gurgaon ensure that their marketing content is targeted across every age group. However, with each age group come specific peculiarities that must be considered when creating marketing strategies that target them.
In this article, we will be looking at digital marketing strategies that you can use to target Gen Z.
Let’s dive in.
6 digital marketing strategies to target Gen Z
The general idea used by digital marketing services in Gurgaon to create marketing strategies for Gen Z is all about meeting them in their zone. You must keep this in mind when implementing the following strategies.
Using User-Generated Content (UGC)
Most Gen Zers prefer peer recommendations about a particular product or service before making a purchase. This is why you must persuade your audience to create content that is related to your brand.
UGC brings your brand closer to home for the Gen Zers and is in line with their preference for relatable content. This establishes trust and credibility between your brand and the Gen Z audience.
Optimizing content for mobile phones
When marketing to an audience that consists of a group largely predominated by mobile phone users, it is necessary to optimize your content for mobile phones. Digital marketing services in Gurgaon ensure that your content and website are mobile phone friendly, have a quick loading time, and are adaptable on different versions of mobile devices.
Use of interactive marketing techniques
Gen Z likes to be part of the content rather than just consuming it. Interactive marketing techniques for Gen Z ranges from simple interactive media such as quizzes, polls, and live sessions to more technology-based techniques.
Technologically advanced techniques used for interactive marketing include:
- Gamification
This technique is a very effective strategy for engaging this demographic. You can achieve this by turning your marketing messages into a game or by organizing mobile game competitions for a prize. Hiring the best content writing services can get you engaging content to use
This encourages customer participation and helps build a loyal community for your brand.
- Augmented reality (AR) and virtual reality (VR)
Augmented reality is an immersive and highly engaging experience that combines the real world and 3D digital experience. It is a new trend in marketing that allows users to test products or see products before making a purchase.
Apart from its fun aspect, it provides a better marketing experience by allowing customers to make better decisions concerning their purchases.
Virtual reality is similar to AR, however where AR gives a real-world experience VR only provides for an immersive virtual experience. Although not as interactive as AR, VR also gives the audience a close view of the product they want to purchase.
Its application is used by digital marketing company in Gurgaon widely in real estate and tourism.
Maximizing the use of social media
Social media platforms are a very popular spot for marketing your brand to your Gen Z audience. With this demographic, it doesn’t stop at just one social media channel. Good digital marketing services in Gurgaon create marketing content that is appropriate for different social media channels.
While using social media channels for marketing, you must not forget the message you want to communicate to your Gen Z audience. You can make use of various media such as videos and images to achieve this. You can also get best content writing services to create engaging social media posts and captivating captions targeted at your audience.
Leveraging short-form video content
Video content is a useful informative tool popular among the Gen Z demographic. Digital marketing services in Gurgaon helps brands create short-form video content to entertain, educate or engage the audience.
This audience group exists in a digital era where there are many types of content fighting for their attention resulting in a short attention span. Short-form video content helps you market your brand in the shortest way possible while entertaining your audience.
Short-form video content ideas include:
- Behind the scene (BTS) videos
- Get Ready With Me (GRWM) videos
- How-to videos
- Unboxing videos
- Product comparisons
These are some popular video ideas that are common among this demographic. You can share these videos on social media platforms in the form of IG reels, stories and posts.
Staying on top of trends
This age group goes with the trend and so should your marketing strategies. Make use of trending hashtags and shifting trends to keep your brand marketing strategies up-to-date for your audience.
Regularly monitor social media channels, consumer behavior and other competitor industries and change your strategies accordingly to accommodate the new trends.
Conclusion
Every day, brands are coming up with better and more engaging content marketing ideas to target the Generation Z audience. Digital marketing services in Gurgaon stays abreast of all shifts to direct their marketing efforts at this tech-savvy demographic to achieve success in today’s highly competitive marketplace.
